Creative today announced incredible new pricing for the U.S. market for its family of Zen Micro MP3 players in order to compete with Apple. Its new Zen Micro 4GB MP3 player is priced at a US$179.99 after a $20 mail-in rebate, the Zen Micro 5GB MP3 player at $229.99, and the Zen Micro 6GB at $249.99. “Clearly with the success of the Zen Micro and our shipment of more than two million MP3 players last holiday season, we have gained huge momentum and are putting our competitors on the defensive,” said Sim Wong Hoo, chairman and CEO of Creative. “We can further drive our momentum by dropping the price of our Zen Micro MP3 players. With the introduction of the Zen Micro 4GB MP3 player at the incredibly low price of only $179, we offer superior features and more than twice the song capacity of the 4GB iPod mini at a substantially better price. In addition, we offer the Zen Micro in 10 different colors, giving consumers a wide range of choices, from red, light or dark blue, orange or green, to pink, purple, silver, black and white.”

Related Videos

Sponsors