What do you get when you combine one part Starsky and Hutch, one part Knight Rider and a healthy dose of viral marketing? The answer is this very entertaining ‘mini’ series of ads for the Mini Coop. Hit the link below to watch Episodes 1 and 2.
Episode 1
Episode 2
[via Didn't You Hear]
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Tags: viral_marketing
2 responses
Feb 25, 2007 at 9:15 pm
Meh. It’s very much an ad, especially in the second episode, which is really just a long list of technical specs of the mini.
Good idea, but the marketing guys are too in love with their product to make something entertaining. They should look at the BMW Films project to see something more effective at deliberate viral marketing.
Feb 26, 2007 at 12:32 am
i am so sick of this 70’s parody crap. enough with the nostalgia crutch already, start f’ing concepting
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