Kellogg’s seems to be planning to etch their brand, via laser, onto their cereals, why?

According to Helen Lyons, lead food technologist for the company:

In recent years there has been an increase in the number of own brands trying to capitalise on the popularity of Kellogg’s corn flakes.

We want shoppers to be under absolutely no illusion that Kellogg’s does not make cereal for anyone else.

A laser seems overkill, couldn’t they have just written it on the box? [Daily Mail via Geekologie]

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