Perfumers Brew up Scent of Unopened MacBook Pro

The folks at Greatest Hits have gone out and created a fragrance that is designed to recreate the smell of the plastic wrap, printed ink on cardboard, paper, plastic and aluminum that one’s nostrils are assailed with every time they open up a new MacBook Pro.

From Greatest Hits:

The scent created for Greatest Hits encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China. How exactly do you reverse engineer the smell of an unboxing? In a lab, silly!

First, an unopened MacBook Pro was sent to Air Aroma’s fragrance lab in France for “testing.” Next specialists compared the scent that emitted from the unboxing with various fragrance samples of glue, plastic, rubber and paper. Once Greatest Hits was satisfied with the closest match, the scent was mixed, then bottled up and shipped back to Australia.

The finished product will go on display at Melbourne’s West Space from April 20 to May 12. There is, as of the time of writing, no word on when (or if) this fragrance will begin separating fools from their money. [Source]


About the author: C. S. Magor


C.S. Magor is the editor-in-chief and reporter at large for Uberreview and We Interrupt. He currently resides in a sleepy basin town in the Japanese countryside - where both his bank balance and the lack of space in his home are testament to his addiction to all things shiny.

Follow @csmagor on Twitter



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