West Coast Chill has a clever marketing gimmick on their hands with this self-chilling can – whatever is inside it could taste like week-old garbage water and people would buy it to try out the cooling mechanism. How does it work? You push a button on the underside of the can and wait 3-5 minutes for it to reach 30-degrees (Fahrenheit obviously) and drink it.
If you have nothing better to do, you could watch the commercial and video of some promotional event below, but I’m warning you: they are epically awful and you will probably regret that you did.
Price: $4 a can [Source]