Drum roll please … Kit Kat is on Instagram
Unfortunately for Nestlé, the guy in a bear suit bore an uncanny resemblance to Pedobear.
The company subsequently removed the photo and posted this explanation:
We produced this photo – of a real guy in a bear suit – to launch Instagram through our Facebook community. The picture is not Pedobear. We had never heard of Pedobear. “But when the possibility of its similarity to the so-called ‘Pedobear’ was raised with us, we immediately removed it.
Obviously Nestlé did not intend for the guy in the bear suit to look like Pedobear, but that is beside the point. He did look like Pedobear and him came bearing candy; the only thing missing is a big, black, windowless van. [Source]