Have you ever bought anything that you saw advertised on a bus or train? If you answered, “no,” then you are not alone, because neither have I. My train rides are divided equally between waiting for the beer cart and sleeping – more often than not with my head resting on the vibrating window… which the BBDO advertising agency in Dusseldorf, Germany now plans to use in conjunction with bone conduction technology, to deliver ads.
The system, which was in place on trains in Munich and North Rhine-Westphalia, was used to advertise cable/satellite broadcaster Sky Deutschland’s new mobile app, back in January. According to BBDO Germany, the campaign was a success:
Passengers got surprised and enjoyed this new form of advertising. Highly encouraging first reactions by commuters and our client.
While it is only your author’s humble opinion, I would say that the “highly encouraging first reactions” by commuters would have more to do with the window ads being their first encounter with bone conduction. I absolutely hate the idea of the vibrating train window being used to sell me stuff that I more than likely do not want and almost certainly do not need, while I am trying to sleep. I am going to go out on a limb here and suggest that such advertising techniques would dissuade me from buying a product. Keep those ads out of my brain.
So, to cut a long story short: beer carts on trains are awesome and I really hope that BBDO Germany doesn’t export their bone conducting ad idea to Japan. [Mashable]